Job Objective

To provide administrative support to the MD’s office through effective liaison and
coordination with both internal and external stakeholders. This will include
managing the MD’s calendar, travel arrangements, general communication and relationship management.

Key Responsibilities

Administrative Support

• Manage the MD office’s Calendar, scheduling meetings and appointments.
• Ensure preparedness for Online / Offsite meetings by effective coordination with attendees and stakeholders
• Ensure Online / Offline Meeting decorums and protocols are in place (Technical support / Stationery / Refreshments etc.)
• Coordinate for travel arrangements and itineraries, including booking flights, accommodations and transportation.
  

Communication

• Serve as the primary point of contact between the executive and internal / external stakeholders.
• Draft, edit, and proofread correspondence and office communications.
• Maintain and circulate Minutes of the Meetings to the attendees and  stakeholders.
  

Task Management

• Set priorities and agendas of MD and
  schedule tasks and calendar accordingly
• Maintain a Tracker of all the tasks
  assigned to the key stakeholders by the MD’s office
• Follow up regularly on open tasks to
  ensure timely completion
• Escalate open tasks beyond the committed Turn around Time (TAT)
• Prioritizing and managing multiple responsibilities simultaneously.
• Utilize organizational tools and techniques to streamline workflows and enhance productivity.
  

Event Planning Coordination

• Plan and coordinate Executive Meetings and Team meetings
• Plan and coordinate Channel Partner Meetings, Events, and Exhibitions
• Plan and coordinate for informal and Off-site gatherings
• Plan and coordinate for “ Reward and Recognition “ programs, Townhall Meetings jointly with HR
• Handle logistics, including catering, venue selection, and equipment setup for all the above meetings.
  

Relationship Management

• Exchange Festive greetings and gifts with B2B Channel Partners
• Exchange Festive greetings and gifts for Employees
• Corporate Gifting and Communications
  



Qualification

• Graduation / Bachelors in any field
  Certification in Executive Management / Family
• Office Management (preferred)
  Proficiency in MS Office (Word, Excel and Powerpoint)

Experience

• Minimum 3 years of
  experience in handling MD’s / CEO’s office.

Skills

• Highly organized and proactive
  Strong Problem Solving skills
• Good and Cordial communication skills (written and verbal)
• Strong attention to detail Ability to prioritize tasks and manage time effectively.
• Discretion and confidentiality in handling sensitive information.

Job Objective

The Business Strategist acts as a strategic
advisor and trusted partner to the [CEO/Executive Leadership], The role is to
ensure effective execution of the Organization Strategy and leadership’s vision by managing cross-functional initiatives, coordinating with the Head of
Departments (HOD’s) and driving strategic priorities. The job also is to provide operational and administrative support to the Head of Departments to enhance organizational efficiency.

Key Responsibilities

Strategic Planning & Execution

• Collaborate with leadership to implement Organizational strategies and priorities.
• Monitor progress on key initiatives / projects and provide regular updates to MD’s office.
• Analyze business data and prepare reports, dashboards, MIS and presentations for executive decision making.
• Assist MD’s office with Go to Market Strategies for Product segmentation, geographical segmentation and Channel Partner segmentation
• Assist MD’s office with preparing a 3 year rolling Business and Financial Plan and monitor the same at quarterly intervals.
• Monitor Company level goals and targets and collaborate with HOD’s to enable achieve the said goals and targets.
• Monitor Financial Budgets (Capex and Opex) and collaborate with HOD’s and Financial Controller to enable achieve the said goals and targets.
• Maintain relations between stakeholders, HOD’s and MD’s office to ensure synergies between them
• Act as the primary liaison between MD’s office and internal/external stakeholders.
  

Research & Analysis

• Conduct in-depth research on markets, competitors, and emerging trends

Task Management

• Maintain a Tracker of all the tasks assigned to the key stakeholders by the MD’s office .
• Follow up regularly on open tasks to ensure timely completion
• Escalate open tasks beyond the committed Turn around Time (TAT).
  

Project Management

• Drive special projects from conception to completion.
• Track the progress of strategic projects and initiatives
• Follow up regularly on open tasks to ensure timely completion.
• Escalate open tasks beyond the committed Turn around Time (TAT)
  

Management Representation

• Manage communication and liaison with external parties
• Draft presentations, speeches, and reports on behalf of MD’s office.
• Review the MOMs (Minutes of Meeting) drafted by the executive assistant / other stakeholders.
  

Qualification

• Masters degree in Finance / Operations and Engineering degree preferred
• Certification in MS Office and AI tools

Experience

• 5+ years of overall post qualification experience with at least 3+ years in Strategic or Operational leadership roles.

Skills

• Strong analytical and decision-making skills
• Conflict Management and problem-solving ability
• Exceptional written and verbal communication abilities.
• Demonstrated ability to manage multiple priorities in a fast paced environment.
• High emotional intelligence, discretion, and a commitment to confidentiality.

Job Objective

The Sales Coordinator
will play a key role in supporting the sales team by handling administrative
tasks, coordinating with internal departments and suppliers, managing customer inquiries, and ensuring smooth order processing. This role requires strong organizational skills, attention to detail, and the ability to multitask in a fast-paced sales
environment.

Key Responsibilities

• Customer Inquiries: Handle inquiries via
  phone/email and assign them to the appropriate teams.
• BOQ & Quotations: Process BOQs,
  suggest lighting solutions, and prepare quotations with technical data sheets.
• Quotation & Invoicing: Prepare and
  manage quotations, proforma invoices, and end-user documentation.
• Price & Payment Analysis: Analyze
  past pricing, terms, and conditions for order processing; follow up on
  payments.
• Order Processing: Prepare sales order
  confirmations and ensure accurate billing.
• Account Coordination: Provide
  sales-related account data (e.g., ledgers, pending orders) to the sales team.
• Order Management: Monitor order status,
  offer alternatives for out-of-stock items, and coordinate with factory/purchase
  teams.
• Customer Support: Resolve customer
  queries related to transportation, invoicing, and product issues.
• Invoice & Returns: Submit invoices,
  handle returns, and coordinate with accounts for credits or delivery note
  cancellations.
• Reports & Documentation: Maintain
  project documents, dispatch details, and provide reports to the accounts
  department.
• Post-Order Follow-Up: Track balance payments, ledger confirmation, and
  ensure post-order services.
  
  
  
  
  



Qualification

• Bachelor’s degree in Management or other similar fields

Experience

• 2 to 5 years of experience working as a Sales Coordinator

Skills

• Knowledge of Microsoft Office, Tally ERP
• Exceptional time-management and organizational skills
• The ability to multitask, work in a fast paced environment, and meet deadlines.

Job Objective

The job role looks for leveraging extensive industry knowledge and proven track record in driving revenue growth to lead and develop high performing sales teams in the lighting sector. It also aims to develop and execute strategic sales initiatives, expand market presence, and foster key client relationships while optimizing operational efficiency and profitability."

The Sales Head will closely work with the Production, R&D and Quality Control team to drive continual improvement and meet customer demands.

Key Responsibilities

Strategy

• Participate and drive the 3 year rolling Sales Plan with clearly defined targets based on Product Segment and Geographical segment.
• Ensure Channel Partner Development and Retention for Dealer and Distribution.
• Establish exclusive Lafit Galleries.
• Create Database (through pictures / videos / writeups) for super premium projects.
• Create Database for Architects / Interior Designers / PMC / MEP / Electrical Consultants / Developers, Dealers / Distributors / Retailers and Electricians
• Signage / Display / Branding of Lafit at Retail Outlets - Dynamic
  

Operational

• Ensure Monitoring of Sales Targets and proactive steps to ensure achievement of the same.
• Proactive identification of slow and Non Moving inventory and timely liquidation to ensure minimum working capital blockage
• Ensure Timely and accurate responding to leads / enquiries (from all sources) by the entire Sales Team
• Implement innovative Incentive structure for Sales Team and Channel Partners.
• Control and manage selling and distribution overheads.
• Liaise with Marketing Team for effective value creation from Marketing spends.
• Ensure average collection cycle of 30-45 days from Sales date.
• Define Customer Credit evaluation process and ensure adherence to the same.
• Ensure Sales Training and Product Training (Own Staff)
• Ensure Product Awareness and Training ( Channel Partner).
  



Qualification

• MBA in Sales and Marketing
• Masters degree in Engineering (preferred)
• Certification in MS Office and AI tools.
• Proficiency in operating Automated Tools / Softwares .

Experience

• 10 + years of experience (Lighting Industry preferred) with at least 3+ years of experience in FMEG (Fast Moving Electrical Goods)

Skills

• Strong Go Getter and result oriented
• Ability to analyze market data and develop strategic business plans.
• Conflict Management and problem solving ability
• Strong analytical and decision-making skills.
• Strong leadership skills with experience managing and developing a sales team.
• Excellent communication, negotiation, and interpersonal skills.
• Exceptional verbal communication abilities.
• Demonstrated ability to manage multiple priorities in a fast-paced environment.
• High emotional intelligence, discretion, and a commitment to confidentiality.

Job Objective

This role involves ideating on retail marketing strategies, managing store projects, ideating branded events and exhibitions and ensuring smooth collaboration with sales Dealer and Distributor networks to elevate Lafit Lighting’s brand presence across India.

Key Responsibilities

Strategic Responsibility

• Ideate Retail Marketing strategies across Dealer / Distributor Channel, across Geographies and across events / exhibitions to generate an effective Return on Investment (ROI) on Marketing spends.
• Design Marketing Plan + Marketing Budget across the Marketing Medium / Channels ( 1 year and 3 year rolling plan) and ensure effective allocation of resources to maximize impact and ROI.
• Lead market research initiatives to evaluate product acceptance, product demand, product pricing, and product positioning
  

Lafit Stores

• Conduct a Market Research and geographic analysis for setting up new Lafit exclusive stores.
• Oversee  project timelines, budgets, and quality to ensure successful completion.
• Ensure brand guidelines compliance for new store setup.
• Explore alternate efficient Marketing Channel and ensure Signage / Display / Branding of Lafit at Retail Outlets / Direct Dealers /

Retail Branding

• Conduct ongoing research and analysis to identify retail branding advancements / modifications in the existing market.
• Oversee timely delivery and proper placement of relevant collaterals in retail outlets to maintain a consistent brand presence.
• Identify the variances to the Brand Guideline compliance and ensure Preventive Action and Corrective Action.
  

Events & Shows

• Conceptualize events such as dealer meets, electrician meets, and other engagement activities.
• Identify new opportunities for attending / hosting events / exhibitions based on market demands and trends.
  

Sales

• Design Sales Scheme and Loyalty Programs for Channel Partner and Electricians
• Collaborate with the sales team to ensure alignment on target customers and provide marketing support for sales initiatives
• Collaborate with the sales team to
  design distributor policies, seasonal schemes, and promotional offers.

Partner Engagement

• Build and maintain strong relationships with dealers and distributors by providing regular updates on product launches, offers, and marketing collaterals.
• Gather feedback from partners to refine strategies and improve market impact.
  



Qualification

• Masters / Degree in Marketing / Business Administration or related filed
• Bachelors / Diploma in Engineering (preferred)

Experience

• 8+ years of experience in Retail Marketing, Project Management or Event Coordination, preferably in the Fast Moving Electrical Goods (FMEG) sector.

Skills

• Creative and Lateral Thinking
• Finesse for Innovation and Evolution
• Strong Interpersonal and communication skills for coordinating with diverse teams and external vendors
• Analytical Thinking
• Attention to detail
• Proven ability to manage multiple projects simultaneously and deliver within deadlines

Job Objective

The role is to ensure a comprehensive Marketing Strategy is in place as well as execute the same by vide a Marketing Plan (as per Marketing budget) across all the marketing mediums and generate optimum Return on Investment (ROI) . The role is instrumental in achieving the Sales Targets and also elevate Lafit Lighting’s brand
presence across India.

Key Responsibilities

Strategic responsibility

• Design and execute Marketing Plan + Marketing Budget across the Marketing Medium / Channels ( 1 year and 3 year rolling plan) and ensure effective allocation of resources to maximize impact and ROI.
• Lead market research initiatives to evaluate product acceptance, product demand, product pricing, and product positioning
• Manage relationships with external agencies, vendors, and partners to support marketing objectives.

Lead Generation & Customer Acquisition

• End to end Lead management as received in the CRM application and its effective distribution of the same to the Sales Team
• Develop and manage lead generation strategies to drive customer acquisition and conversion.
• Monitor the Lead conversion rate on an ongoing basis and calculate the Marketing ROI
• Ensure that all the Pull activities are conducted for creation of database of prospects viz Architects /  Interior Designers / PMC / MEP / Electrical Consultants / Developers
• Ensure there is maximum Customer Outreach - Prospects / Targets from the database through various methods such as Calling  / Whats App Msgs (Dealers / Distributors) / Newsletter (Architects / Designers)  / Emailers / Social Media Posts etc.
• Build Customer Support Channel via Whatsapp Bott /  Toll Free Number or any other effective channel.

Digital Marketing & Analytics

• Lead digital marketing efforts, including SEO, SEM, email marketing, social media, and paid advertising
• Ensure a data-driven approach to marketing, utilizing analytics tools to track, report, and optimize campaign performance and also stay up to date on digital marketing trends
• Adhere to the targeted marketing ROI from the Digital Campaigns

Campaign & Content Management

• Plan and execute integrated marketing campaigns to support product launches, promotions, and brand initiatives.
• Oversee content creation efforts for websites, social media, blogs, and other channels to ensure high engagement and alignment with the brand’s messaging.
• Collaborate with the creative team to develop innovative marketing collateral and content.
• Regularly update the new products / projects and logs on the company website
  

Qualification

• Masters / Degree in Marketing / Business Administration or related filed
• Bachelors / Diploma in Engineering (preferred) 

Experience

• 8+ years of experience in Digital Marketing preferably in the Fast Moving Electrical Goods (FMEG) sector
• Certifications in Performance Marketing ( Google Analytics / Google Ads / SEO) from a reputed Institute
  
  
  
  

Skills

• Creative and Lateral Thinking
• Finesse for Innovation and Evolution
• Strong Interpersonal and communication skills for coordinating with diverse teams and external vendors
• Analytical Thinking
• Attention to detail
• Proven ability to manage multiple projects simultaneously and deliver within deadlines